PRIVACY POLICIES

We know that most people never read them. But the reality is that privacy policies are something you absolutely need according to law in most countries.

Communicating your privacy commitment is done best with an easy-to-read privacy policy. It lets customers (at least those who care) and business partners know what to expect when it comes to your handling of personal information. Turn a legal requirement into a selling point for your organization with Waltzer’s privacy policy-writing gurus.

As public awareness of online privacy grows, we are witnessing a trend away from legalistic and dense policies and toward policies that are uniquely written in a brand’s voice and tone.

When privacy policies are done right, they will meet the legal requirements of the places you do business and save you from costly complaints at the same time.

A privacy policy is also required by the terms of service of leading online marketing tools such as Google Analytics, Facebook and various mobile customer communication apps.

A key part of the privacy policy is often the explanation about how you use marketing cookies. This lets users of your website or app know how you track their activity on your site, and sometimes off your site.